Your Doctor of Marketing
The Customer Reality Sheet

Here's your prompt.

Paste it into Claude or ChatGPT. Fill in the two highlighted parts. Watch it pull your customer's real words out of your whole market.

1Mine your market

This finds how real customers in your market actually talk, then organizes their words so you can use them.

You are a voice-of-customer researcher. I am going to give you a market. Your job is to find how REAL customers in this market actually talk, then organize their words so I can use them in my marketing. My market: [WHAT YOU SELL] My ideal customer: [WHO THEY ARE, their situation and what's going on in their life] Search where this market actually talks out loud: competitor reviews (Google, Yelp, Amazon, Trustpilot, app stores), Reddit threads, niche forums, YouTube comments, Quora answers, Facebook group posts, and blog comments. Pull the ACTUAL words real people use. Do not paraphrase into marketing language. Keep their real phrasing. Then give me a Customer Reality Sheet in this format: 1. TOP PAINS (what keeps them up at night), the 5 strongest, each with 2 to 3 real verbatim quotes and where the pattern came from. 2. TOP DESIRES (what they actually want), the 5 strongest, each with 2 to 3 real verbatim quotes. 3. TOP OBJECTIONS (why they hesitate), the 5 most common, each with a real quote and the fear underneath it. 4. THE EXACT WORDS THEY USE, 15 to 20 verbatim phrases and emotional words this market repeats. 5. WHAT THEY ALREADY TRIED AND HATED, the solutions they bought before that disappointed them, in their words. Rules: real quotes only, never invented. If you cannot verify something, say so. Tag each pain and desire with the emotion behind it (FRUSTRATED, RESIGNED, HOPEFUL, AFRAID, ANGRY). Cluster similar quotes so I see the pattern, not noise.
Tap to copy the whole prompt
2Turn it into headlines

Paste this right after the first one, in the same chat.

Using only the verbatim words and the strongest pains and desires above, write me: - 5 headline options in the customer's own language - 3 opening lines for a sales page or email - 1 "why buy from me" paragraph that answers the top objection Do not get clever or creative. Quote the customer. The best line in marketing is almost always one the customer already said.
Tap to copy

What a finished sheet looks like

Fill this in from what the AI gives you. This one page is what every headline, post, and email gets built from.

See the template
CUSTOMER REALITY SHEET
Business: ____________________
Ideal customer: ____________________

TOP 5 PAINS (emotion + their words)
1. [emotion] "______________________________"
2. [emotion] "______________________________"
...

TOP 5 DESIRES (emotion + their words)
1. [emotion] "______________________________"
...

TOP 5 OBJECTIONS (the hesitation + the fear under it)
1. "________________" -> really afraid of: ____________
...

THE EXACT WORDS THEY USE (mirror these)
______, ______, ______, ______, ______ ...

ALREADY TRIED AND HATED
- ______________________________

MY 3 HEADLINES TO TEST (in their words)
1. ______________________________
2. ______________________________
3. ______________________________