Paste it into Claude or ChatGPT. Fill in the two highlighted parts. Watch it pull your customer's real words out of your whole market.
This finds how real customers in your market actually talk, then organizes their words so you can use them.
Paste this right after the first one, in the same chat.
Fill this in from what the AI gives you. This one page is what every headline, post, and email gets built from.
CUSTOMER REALITY SHEET Business: ____________________ Ideal customer: ____________________ TOP 5 PAINS (emotion + their words) 1. [emotion] "______________________________" 2. [emotion] "______________________________" ... TOP 5 DESIRES (emotion + their words) 1. [emotion] "______________________________" ... TOP 5 OBJECTIONS (the hesitation + the fear under it) 1. "________________" -> really afraid of: ____________ ... THE EXACT WORDS THEY USE (mirror these) ______, ______, ______, ______, ______ ... ALREADY TRIED AND HATED - ______________________________ MY 3 HEADLINES TO TEST (in their words) 1. ______________________________ 2. ______________________________ 3. ______________________________